![]() ![]() Joe Rogan's deal to carry his show exclusively on Spotify reached a record-breaking sum in large part because of his success on YouTube, according to people familiar with the matter.īefore 2020, Rogan had built up a significant business by posting full podcast episodes on YouTube. YouTube is building more features to appeal to podcasters. ![]() Spotify rushed out plans to build a video service largely to keep Rogan's fans happy, sources said.Joe Rogan's big audience and revenue from YouTube helped him drive up the price of his Spotify deal.Account icon An icon in the shape of a person's head and shoulders. ![]()
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